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Meet the founder

G’day. I’m Aaron.
Head Hombre here at Heso Men’s Grooming.
I first dreamt up the idea of a natural men’s grooming company about 10 years ago, when I was struggling to find shave products that would suit my highly sensitive skin.
I’m a true Ginger and know the pitfalls of freckles and sensitive skin. My dermatologist told me to move to Iceland because the sun in OZ is not my friend. It doesn’t help that I grew up on the NSW mid north coast surfing whenever I got the chance. So I know a thing or two about skin issues and sun damage.
When I set out to create HESO, I was trying a lot of different products that already existed in the market. Just to see what was out there.
Some were okay, some were just plain terrible. And most were doing terrible things for the environment, not to mention, packed with ingredients that shouldn’t even see the light of day (and definitely shouldn’t be slapped onto your skin).
All this research helped me develop HESO. Full of the purest ingredients, and formulated with the highest and most ethical standards in mind. And I wouldn’t have it any other way.
What’s a “HESO”?
HESO means “HEart and SOul” because I wanted to create a brand that’s dedicated to the men of this world who like to look past the obvious and see that every choice has an impact.
HESO has been created with heart and soul from start to finish. These are products that keep you looking as sharp as a rat with a gold tooth but it’s important that we make this planet a better place than how we found it.
The range is all natural, 100% vegan and 100% cruelty free. I choose ethical and sustainable ingredients, and I’m on a mission to source the most eco-friendly packaging possible. After being in the biz for nearly 10 years I know how to spot the bullshit. And I’m proud to have created an ethical men’s skincare company, that works.
Aaron’s Favourite Product: