G’day. I’m Aaron feel free to call me Azza, and HESO Men’s Grooming is my newest baby.
HESO may be launching in 2018, but it’s something that has been rattling around in my head for a longer than it should have.
For the last (almost) 10 years I’ve been busy making skincare for women, (check out Happy Skincare and Woohoo Body) the hour has cometh. These products aren’t just ideas and aspirations anymore. They’re now here in full colour and 3D and - just quietly - it's some high quality work. Maybe even my best to date.
HESO means “HEart and SOul” because I wanted to create a brand that’s dedicated to the men of this world who like to look past the obvious and see that every choice has an impact.
HESO has been created with heart and soul from start to finish. Yes they are products that keep you looking as sharp as a rat with a gold tooth but it’s important that we make this planet a better place than how we found it.
The range is all natural, 100% vegan and 100% cruelty free. I choose ethical and sustainable ingredients, and I’m on a mission to source the most eco-friendly packaging possible. After being in the biz for nearly 10 years I know how to spot the bullshit.
HESO Men’s Grooming has teamed up with 1% for the Planet to donate 1% of our turnover to helping the planet. My personal favourite causes are keeping our oceans clean and helping in the fight against shark finning.
I’m a true Ginger and know the pitfalls of freckles and sensitive skin. My dermatologist told me to move to Iceland because the sun in OZ is not my friend. It doesn’t help that I grew up on the NSW mid north coast surfing whenever I got the chance. So I know a thing or 2 about skin issues and damage.
The ocean has always called me, so when uni didn’t seem like a good fit I decided to join the Royal Australian Navy. For a while there I was the Boarding Officer on patrol boats off Darwin and while I was there I saw a lot of illegal fishing, and some pretty ugly truths about shark finning.
Shark finning is killing our oceans and it has been a part of my inspiration for the HESO range.
If you haven’t tried HESO yet, the best place to start is with the trial kit. The sizes aren’t stingy samples. They’re man-sized samples and perfect for travelling.
Plus the kit comes with free shipping and a $10 Next Purchase voucher, so it’s a pretty good deal. You can check it out here.
I can’t wait to hear what you think :)