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Our Mission

We aim to not be the best in the world, but be the best for the world.

While plenty of men’s grooming brands claim to be‘ethical’, for us, sustainability and social justice aren’t just trendy marketing buzzwords; they’re the driving force behind our good ol’ company.

While we don’t take ourselves too seriously, we do take responsibility seriously – from our ingredients, packaging and manufacturing, to the way we run our business.

We work our butts off to ensure we maintain rigorous standards of social and environmental performance, accountability and transparency.

So that whenever you use HESO, you can always look good, and know that our products are doing a world of good, too.

1% for the planet

HESO Men’s Grooming has teamed up with 1% for the Planet to donate a portion of our turnover to helping the planet.

Through 1% for the planet we've become proud supporters of some organisations that are doing great things for our planet. 2 of our favourites are:


  • Humane Society International
  • Take 3 for the Sea

"The ocean has always called me, so when uni didn’t seem like a good fit I decided to join the Royal Australian Navy. For a while there I was the Boarding Officer on patrol boats off Darwin and while I was there I saw a lot of illegal fishing, and some pretty ugly truths about shark finning. Shark finning is killing our oceans and it has been a part of my inspiration for the HESO range."

~ Aaron, HESO Founder